The Analytics Dashboard gives you a clear insight in to how Clerk.io improves your business.
Per standard, the Analytics Dashboard shows the sales from the last month, but you can view the entire Dashboard for any given period, by using the date-ranges in the top of the screen.
Sales Graph: The sales graph displays your revenue on a day-to-day basis (or week and month for larger time scales) and separates the metrics into your own organic sales (blue) and the sales made through Clerk by source. The purpose of this separation is to provide a visual display of how the services are performing, and thereby how to increase sales.
Products: Displays the amount of products sold through our services.
Orders: Displays the amount of orders containing one or more products sold through our services.
Customers: Displays how many customers have bought one or more products through our services.
Revenue: Displays the total revenue generated from products sold through our services. The revenue is always displayed in the currency that your store uses.
So, we have made it clear that customers buy products through our services, but do we actually improve your business? This is what the next section will show you. Your customers are separated into two groups:
- Customers who has not used Clerk.io
- Customers that has used Clerk.io
We then show how many customers and orders fit in each group, and compare how these groups perform based on the key KPIs Avg. Basket Size and Avg. Order Value.
Basket Size: Displays the average basket size of orders containing one or more products sold through Clerk vs. orders that did not contain products sold through Clerk.
Avg. Order Value: Displays the average order value of orders containing one or more products sold through Clerk vs. orders without products sold through Clerk.
With Clerk.io's label-tracking you can go into full detail about where our impact is coming from, in addition to finding where you get the best ROI.
You can put as many labels as you want on any products shown via our services.
This allows you to work strategically with each label by showing exactly how they effect key metrics in the shop, such as average basket size, conversion and order value.
Label-tracking is contained within Recs. Insights and Email Insights:
Revenue: The total revenue generated from products sold through the label.
Products: The amount of products that have been bought through this label
Orders: The total amount of orders containing a product from this label.
Basket Size: Average basket size of orders containing products from this label.
Order Value: Average order value of orders containing products from this label.
Conversion: How likely a customer will be to buy something after seeing the content in the label. This is calculated by the amount of orders placed per impression.
Impressions: The number of times the label has been requested and thus what the label cost is to you.
Revenue/Impression: The average revenue earned per impression for this label.
In the Order Details menu, you can see every order tracked by Clerk.io, as well as detailed information for each order.
For each order, you can even see exactly which products where added by Clerk.io, and which were added organically: